Nutraceuticals are on the cusp of revolutionizing the medicinal supplement industry, and the risk of your products turning stale due to poor nutraceutical design strategy, is higher than ever. Because of the recent surge of interest regarding health-centered products, the nutraceutical industry can feel saturated. E-commerce companies strive to produce a perfectly optimized website store, but lacking the proper strategy to fortify your listings will result in poor sales performances. Using our ten years of experience in this industry, GANTYA helps companies distinguish themselves from competitors using industry-specific strategy.
What Are Nutraceuticals?
While many definitions of “nutraceutical” exist, most sources agree that nutraceuticals are food-borne supplements, or certain parts of food, that deliver medical remedies for non-specific illnesses. Essentially, nutraceuticals cannot be manufactured for any specific disease treatment. The industry is much less regulated when compared to its pharmaceutical relative, meaning competition is more saturated, forcing nutraceutical marketing to accommodate more creative solutions.